Echinacea, commonly known as coneflower, is a genus of herbaceous flowering plants in the daisy family, Asteraceae. Native to North America, particularly the central and eastern regions, Echinacea species are well-known for their striking, daisy-like flowers with large, prominent central cones surrounded by vibrant petals in shades of pink, purple, and white. These hardy perennials are prized not only for their ornamental value in gardens but also for their medicinal properties, as they have been traditionally used to support the immune system and reduce symptoms of colds and infections. Echinacea thrives in well-drained soil and full sun, making it a popular choice for pollinator-friendly gardens, where it attracts bees, butterflies, and other beneficial insects.